Postcards from the Future: The Futures of Branding Nathan Shedroff and Davis Masten Postcards from the Future is a new book being developed by two brand professionals about the future the industry could take and its possible impacts on our culture. Based on their Brand Futures Scenario Workshops and started within the AIGA’s Center for Brand Experience, Shedroff and Masten have created startling, vivid portraits of new tomorrows in which branding plays key—and often scary—roles. Some of the findings for our early scenarios are written in a white paper available from the AIGA website, entitled, Brand Futures. This white paper contains many of the notes and advice but offer no visualizations of these ideas or futures. The book will combine both the provocative visuals and the in-depth analysis, making it a source of fresh and challenging thinking to designers, marketers, brand professionals, executives, and cultural anthropologists.

www.postcardsfromthefuture.org | description | authors | scenarios